Anchor Text is one of the best webpage optimization technique for both external and internal linking. Most of you may be know what an Anchor Text is all about. If you don’t know I will explain here! Anchor Text is a visible link to a particular page on the internet; it will give small descriptive information of the content on the destination link. Search engines will give high priority to anchor text’s in their search algorithm. If you are using anchor text on your blog or website, please make sure your linked text is relevant to the landing page. Always use the best keyword phrase for which you are looking to rank well in search engines.
How to create an anchor text?
You can create anchor text with below HTML.
<a href = "http://www.moneybloggingtips.com/importance-of-anchor-text-in-search-engine-optimization">Money Blogging Tips</a>
Just replace my URL with your own web link URL.Anchor text in above html code will be money blogging tips. That means the text money blogging tips is pointing to my blog post.
You can use Google ad words tool (A free service from Google) to select suitable keyword ideas.
Be Alert! Don’t be spammy
Always keep in mind that your links should be natural. Don’t try to make search engines fool by making too many links with same anchor text. Most of the search engines including Google will consider links with same anchor text from multiple sources as spammy link created to manipulate search engine results artificially.
